As the general rule of SCs prohibits double-promotion, SC consumers tend to engage in certain avoidance behaviors when experiencing another promotion i. But unfortunately for Nature Made, that train had long since left the station.
K Patel. Sealing the Deal: The problem is that there are no controls — while more advanced printable coupons limit users to two unique prints per computer, a PDF coupon can be printed, saved, shared, republished and used ad infinitum.
H1 From the key findings in the literature, we derive directions for future research. The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: Assessing Collaboration Strategies.